Real Madrid x ESPN – “Hey! That’s Not My Name”
Client: Conceptual / Self-initiated

Project: Video campaign addressing discrimination in football

This conceptual campaign recreates a La Liga match where Real Madrid players’ names are replaced with symbols and censored characters, simulating the beeps used to mask sexist, homophobic, and racist insults in sports. The confusion and discomfort caused by not seeing the player’s real names make these harmful behaviors visible and tangible. The campaign aims to create a strong visual and emotional impact, promoting respect, empathy, and fair play both on and off the field.

Expertise applied:
Creative development, video concept, storyboarding, video editing, motion graphics

Year: 2024