Spotify Premium Duo – Outdoor Campaign
Project: Billboard campaign to promote Spotify Premium Duo in Latin America

This university project was developed as part of a graphic direction course, focused on promoting the launch of Spotify Premium Duo in Latin America. The challenge was to communicate the product in a visually engaging way through outdoor advertising.

The campaign was designed for billboards, using strong graphic concepts to highlight the dynamic between two users sharing one account. The idea was built around the line:
“For different tastes, Spotify Premium Duo,” bringing the product’s value to life in a simple and memorable way.

The project was recognized at the annual showcase of outstanding student work, receiving an award for its execution in outdoor campaign design.

Expertise applied:
Concept development, art direction, graphic design, and copywriting, including the campaign slogan

Year: 2020